Platforms like Shopify, we are one of the best Shopify development services provider and you know Shopify are making it very easy to start an e-commerce store. Starting your e-commerce store is not a big deal. If you own an eCommerce store, then you need a solid marketing strategy to gain new customers, and attract your old customers to keep coming back on your website.
Luckily, there are several ways to attract more customers and ultimately increase your online sales. Here we have presented five online marketing key strategies to boost your online sales. These strategies are proven to work in the future.
Upgrade your website with new design
If you are operating your website form a long time, and haven't upgraded it. Then, your website will suffer from low sales figures. The e-commerce market is changing every day. New features are coming out every day. Your store must be updated with all the latest features and mandatory design modifications. Try to use bright colors to highlight your call to action buttons, your paid subscription plan list, and your tag line. A professional web designer can help you a lot in upgrading your website. The upgraded design will help you attract more customers, ultimately increasing your sales figures.
Mobile optimized website
Mobile internet users have surpassed the number of desktop internet users. Brands like Amazon and facebook invest a lot in optimizing their mobile application to work smooth and lightly. Make sure that your website is performing well on mobile and tablet devices. Keep in mind that your customers don't like buggy user experience.
The navigation through your website on mobile should be smooth. Every page should load immediately. It should not be difficult for mobile users to find any product or page. The harder it gets, the more likely they are to leave your website.
The optimized and easy checkout process
The complicated checkout process is one of the main reasons behind cart abandonment. The checkout process should be quick and easy. Make sure every button is easy to find. The more time it takes for a user to look for the next button, the more likely they are to abandon the cart.
Eliminate unnecessary steps in the checkout process. Do not put a checkout time limit. Don't make them start over from the beginning. Show the breakdown of the total amount, so the user knows what are taxation and shipping charges. The checkout process will be the deciding factor for every sale that occurs on your website.
Use of social media
Social media can leave a very high impact on the minds of users. It has immerged as one of the most powerful ways of promoting the brand. If you do it right, then it can show you surprisingly good results. Social media makes it easy to create brand awareness. By posting interactive and engaging content on social media, you can earn a loyal customer base.
One additional advantage of using social media is targeted promotions. You can target the users who are particularly interested in the kind of products that you are selling. If you are into businesses like clothing or fashion, then Instagram, Pinterest, and Facebook can show you good results. If you are a service provider or B2B business holder, then Linkedin helps you a lot in targeting your customers.
User reviews and testimonials
Studies have shown that 77% of users to look for reviews of the product before buying anything online, and 84% of users take online reviews as personal suggestions. Reviews and testimonials work as social proof of your products. Try to showcase the star rating and real user reviews of each product on your website. Try to engage with your users by responding to the reviews and comments. Thank them for good reviews and reply bad reviews with genuine reasoning or an apology.
Conclusion
This was the key e-commerce marketing strategies to increase online sales. Try to implement each trick on your web site. Try and experiment with every technique, and surely you will have positive results for your website. I hope you have got your answers. All of your difficulties should be solved by now.
If you need help with any problems regarding e-commerce stores we are here to help. Softpulse Infotech is one of the renowned e-commerce design and development company. Over the past 7+ years, we have completed 500+ custom eCommerce design and development projects. Get in touch with us now.