Starting an e-commerce store is not an easy task. It takes proper planning, executing, and various considerations to create a store. Here we are going to discuss what are the top essential things to keep in mind while building an e-commerce store. Shopify has made it very easy and straightforward to start an e-commerce store. But, successfully running and operating your store is a difficult task.
You need to think like a customer. You need to think about what kind of products would you buy? What kind of store design and appearance can influence a customer to buy from the store? Here, we have discussed the essential things to consider while your ecommerce store development. If you consider all these things, no one can stop you from achieving your business goals.
Select a custom domain name
The domain name selection is very important. That name you select will be your store’s identity in the future. Select the name that correlates with what you are selling or your services. The name of your store should be engaging and unforgettable. Search for the availability of the domain name that you have decided for your store. The domain name can be purchased directly through the Shopify platform
Attractive theme design
The website theme can bring your store to life. The Shopify theme store offers many free and paid themes. They cover almost all different business categories. Choose a theme that satisfies all the demands of your business. A custom theme can also be developed to fulfill all the business requirements. Experienced Shopify experts can be hired to design an appealing Shopify theme for your business-specific requirements.
Easy navigation
Any e-commerce website is expected to have so many categories and product pages. Your website navigation should be able to take your website visitors to whatever page they want. The navigation provides easiness to your visitors to navigate through your website. Easy navigation can give a great shopping experience for your buyers. And that’s what your end goal should be. Ultimately higher sales figures can be achieved.
Image optimization
Image optimization is a very crucial aspect of an e-commerce website. The un-optimized images can leave a serious impact on website performance. The customer won’t think twice before leaving if the web pages are taking too much time to load. The images should be smaller in size, without compromising the quality. The image name and alt text can help a lot in SEO ranking. The keywords can also be targeted in the alt text to help you achieve desirable search engine ranking.
Implementation of different payment gateways
E-commerce websites with various payment modes can provide flexibility and convenience for buyers. All different payment gateways should be installed on your website. Before the final launch, place a few test orders to test their reliability. Customer’s money security and easiness for order placement should be the first priority for any e-commerce store owners. Make sure all payment gateways are working as expected. During the check out process, try to avoid unnecessary steps to distract the customer from performing purchases.
Perfectly designed standard pages
Your standard pages like your home page and contact us page should be completely ready for launch. Your home page should be attractive and visually appealing for your website visitors. When anyone comes to your website, your homepage will be the first page they visit. Other pages like your contact and about us pages should be well detailed too. Provide all the information to connect with you on your contact page. If possible, design a separate contact form to connect with you.
Detailed product pages
The product pages are the pages that largely influence your buyers to buy. They should be well designed and detailed. High-quality product images form all different angles should be provided. The product description should be precisely written. The product description should answer all customer queries. If possible, the inclusion of product videos would be very beneficial for conversion. The call to action buttons should be easily visible and eye-catchy. They should be designed to draw the customer’s attention instantly.
The final statement
Now that you have considered all the things that we talked about above, there won’t be any difficulties for you to start the Shopify store. Implement all these things thoroughly on your website and achieve all your business goals. And finally, all the very best for your new store!!
Softpulse Infotech is a renowned Shopify expert and ecommerce development company. We have created a remarkable portfolio of 150+ Shopify e-commerce stores. We have spent 8+ years in this industry. Our Shopify design and development team is committed to deliverer the best results for the clients. We can deal with all the problems related to Shopify. For any technical assistance feel free to get in touch with us now!!